In partnership with the Valiram Group, Victoria’s Secret first opened its doors at the Satellite Terminal of Kuala Lumpur International Airport. ISG was responsible for the fit out of the store, with a brief store footprint of 1,100 sq ft and 770 sq ft.
The store itself is heavily compartmentalised into series of customers' experience, featuring key areas for bestselling beauty products. The layout of each outlet takes on a modern approach with a dynamic pink and black storefront. The contemporary interior highlights a gallery of the iconic black and white Victoria’s Secret Supermodel imagery. The contemporary interior design instantly gives off a vibe of sexiness, sophistication and a youthful feeling.